While browsing around on Apple’s website (I always have to get my weekly dose of it), I stumbled upon their very interesting Pro section about this French company called Trafik. Founded in 1997, Trafik “designs dynamic visual art and interactive environments then builds the custom applications necessary to realize them.”

The main focus of the video is a piece called Sonic Cube, which consists of a large illuminated cube responding to ambient sound. I’m a suck up for this kind of new digital media; it is something I’d really like to venture in one day.

In the meantime, be sure to check out the video about those “artists of programming” and all the other cool stuff people do with Macs that seems to be cool enough for Apple to mention. [via apple.com]